A Little About Me!

Hi! I'm Rozita, a UX/UI Designer based in the Bay Area, Menlo Park. My journey has taken me through different creative fields from fashion design and retail to product design. I love problem-solving, making things beautiful yet functional, and creating experiences that truly help people.

Before moving to the U.S. in 2016, I ran my own fashion brand in Tehran. I studied Material Engineering but was always drawn to fashion and interior design. Working in retail taught me a lot about customer behavior and user experience, which led me to UX/UI design. Now, I'm focused on building intuitive, human-centered products that make life easier.

Outside of Design

When I'm not designing, I love traveling, hiking, planting, and staying active. Exploring new places and cultures always sparks my creativity!

A Fun Fact

I started learning sewing and pattern-making at age 6 in my grandma’s office. She was a math teacher, but in her free time, she loved making matching outfits for me and my dolls. Even thinking about those days makes me smile—it’s one of my favorite childhood memories!

Looking forward to growing, learning, and creating more impactful designs! 😊

Portrait of Rozita Zadeh

Education

Product Design Certification
CareerFoundry, Online
April 2024 – Present

Fashion/Apparel Design
Associate of Art | 2015
Fine Art Faculty of Tehran University

Materials Engineering
Bachelor of Science | 2009
Azad University

Expertise

Tools

Work Experience

Senior Lead Sales Specialist

The RealReal | Palo Alto, CA Apr 2023 – Present
  • Built lasting client relationships by developing personalized outreach strategies...
  • Increased retention with empathetic support for senior users navigating complex app features.
  • Applied user journey mapping to identify customer needs and behaviors.
  • Onboarded new clients by simplifying key app features for better adoption.

Fashion Designer

Lace and Liberty | San Francisco, CA Jan 2021 – Apr 2023
  • Designed bespoke bridalwear from concept to completion using technical flat patterning and interviews.
  • Boosted referrals with client-centered design practices.
  • Acted as both designer and product developer.

Lead Stylist

Anthropologie | Palo Alto, CA Jan 2018 – May 2021
  • Delivered full outfit styling based on user flows and preferences.
  • Led and trained stylist teams; optimized hiring and performance.
  • Conducted market research and post-event analysis for pop-up events.

Founder and Fashion Designer

Roza Moda | Tehran, Iran Aug 2010 – Aug 2016
  • Founded a couture brand focused on user interviews and design goals.
  • Managed all areas: business strategy, customer experience, production, and events.

Event Manager

Rayzan International Conference Center | Tehran, Iran Aug 2015 – Aug 2016
  • Coordinated corporate conferences, logistics, and vendor management.
  • Delivered a successful 3-day event contract worth $350,000.